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/ Sessions

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/ Monday september 22nd
9:00 AM – Welcome Session
Shawn Terrel & Jimmie Dean Coffey

Kick off the 16th Annual Auction Expo with your hosts Shawn Terrel and Jimmie Dean Coffey.

 

Mastering Auction Negotiations
Shane McCarrell | Nashville Auction School
Lunch (On Your Own)​​

While lunch is not provided during the Expo, you’ll find plenty of great options nearby. Enjoy a convenient bite at Lounge 29 at Tribute, located inside the Cascade Hotel, or step out and explore Kansas City’s Country Club Plaza — a vibrant, 15-block district filled with more than 30 restaurants offering everything from quick casual to upscale dining. It’s the perfect chance to refuel, network, and enjoy the local flavor before heading back to class.

Customer & Staff Relations & Policies
Jason Deel | Nashville Auction School

Exhibitor Expo & Cocktail Reception

While enjoying hors d’oeuvres and cocktails, take advantage of this opportunity to visit with select exhibitors & service providers and learn more about the programs, products and services designed to grow and improve your business as well as reconnect with auctioneers across the country while relaxing in an informal setting after the first day of training.

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/ Tuesday september 23rd
8:00 AM – 9:00 AM – Exhibitor Expo

Take this opportunity to visit with select exhibitors & service providers.  Stop by the Exhibitor Expo before class begins and take time to network and learn more about the programs, products and services designed to grow and improve your business.

AI Unveiled: Transforming the Real Estate Auction Business
John Schultz | Grafe Auction Company

Artificial Intelligence isn’t a future concept—it’s already reshaping how real estate auctions are marketed, managed, and monetized. In this hands-on session, we’ll demystify AI and explore practical applications for auction professionals. From creating compelling marketing content to automating administrative tasks and predicting bidder behavior, you’ll learn how AI can drive efficiency, personalization, and profitability in your business. Designed specifically for the real estate auction industry, this workshop blends strategy, tools, and live demos to help you confidently leverage AI today—and prepare for what’s next.

Lunch (On Your Own)​​

While lunch is not provided during the Expo, you’ll find plenty of great options nearby. Enjoy a convenient bite at Lounge 29 at Tribute, located inside the Cascade Hotel, or step out and explore Kansas City’s Country Club Plaza — a vibrant, 15-block district filled with more than 30 restaurants offering everything from quick casual to upscale dining. It’s the perfect chance to refuel, network, and enjoy the local flavor before heading back to class.

 

On Tuesday afternoon, we’re switching things up with a TED Talk-style format — focused, fast-paced presentations designed to share powerful ideas in 30 minutes or less. Each speaker will deliver a concise, engaging session built around one core concept, using real-world examples, clear takeaways, and practical strategies you can apply immediately. Expect fast-paced learning, innovative tools, and creative strategies from auction and real estate professionals who are pushing the industry forward. Grab a seat, take notes, and get ready to explore new ideas in a format that’s designed to keep you engaged and inspired.

 

Topics will include:

 

AI-Powered Auction Cataloging 

Bert Leffel & Jeff Kaplan | Listernaut

This session draws on real-world success powering over 1 million listings through automation, AI image recognition, and seamless platform integration.

Streamline your auction preparation and boost productivity with cutting-edge, AI-driven cataloging tools. This course introduces practical technology that’s transforming how auctioneers and resellers manage and list inventory. Learn how to:

• Instantly generate detailed catalog descriptions using AI

• Upload product images in bulk and receive customized listing copy

• Use barcode scans or product photos to auto-generate listings

• Post to platforms like HiBid, eBay, Amazon, Invaluable, and more

• Dramatically reduce cataloging time while increasing accuracy and output

 

Discover how AI is helping auction professionals list smarter, faster, and more efficiently than ever before.

 

Unlocking Hidden Value: Tax Strategies for Land Professionals

Bryce Irlbeck | Boa Safra Ag

In today’s competitive real estate market, professionals are looking for every advantage to better serve their clients and close more deals. In this session, Bryce Irlbeck—agricultural entrepreneur and Co-Founder of Boa Safra Ag—shares how innovative tax strategies, like Legacy Nutrient Deductions™, are helping land professionals bring added value to buyers and sellers of farmland and ranchland.

With over 5,000 properties in 49 states already benefiting from Boa Safra Ag’s data-driven solutions, this session explores how real estate professionals can integrate tax-saving tools into their business to drive results.

Key Takeaways:

  • Close deals faster by helping buyers recoup 10–15% of their land investment through powerful income tax deductions.

  • Re-monetize past transactions by referring clients from deals you’ve closed over the past 15 years—and earn while doing it.

  • Differentiate your business by providing insights that position you as a forward-thinking advisor and trusted long-term partner.

Whether you're an agent, broker, auctioneer, or land consultant, this session will equip you with actionable strategies to boost your value proposition and stand out in a crowded marketplace.

 

Going Once, Going Twice, Going Tax-Free: Strategic 1031 Exchanges for Auction Professionals

Greg Schowe | Asset Preservation Inc.

Unlock the potential of 1031 exchanges in the auction world with this targeted session designed specifically for auctioneers and real estate professionals. Learn how to identify opportunities, guide clients through the process, and avoid common pitfalls that can derail an exchange.

• This course covers:

• How to spot “1031-ready” properties and motivated sellers in your auction inventory

• Key IRS timelines and requirements that determine exchange success

• Practical, client-friendly scripts for introducing 1031 strategies

• Common mistakes that lead to failed exchanges—and how to avoid them

• Real-world examples of successful auction-driven 1031 transactions

Whether you're new to 1031s or looking to sharpen your approach, this session will give you the tools to add value for your clients and help preserve their equity—tax free.

Driving Value in Equipment Auctions: Trends, Tools & Tactics

Brandon Rowley & Cooper Samway | Auction Time 

Join Brandon Rowley and Cooper Samway from Auction Time for an in-depth look at today’s equipment auction landscape. Discover the latest market trends, understand the key factors driving equipment values, and learn about the tools top auction companies are using to accurately evaluate and forecast asset performance. You’ll also gain insight into proven techniques for securing high-value equipment for auction. Whether you’re an experienced equipment seller or just exploring the market, this session offers practical strategies and valuable takeaways to help you succeed. 

The Power of Multi-Parcel Bidding in Real Estate Auctions 

Matt Corso | Kaufman Realty 

During this presentation we will delve into the transformative benefits of the multi-parcel bidding method in real estate auctions. This dynamic approach empowers bidders to customize their purchasing strategy, whether they aim to acquire a single tract or multiple parcels.

  • Understand how this method offers unparalleled flexibility, allowing bidders to tailor their bids to their specific needs and financial capacity.  

  • Maximized Seller Benefits: Discover how sellers can achieve optimal prices by attracting a broader pool of potential buyers, each seeking different combinations of tracts.  

  • Technological Advancements: Learn how technology has revolutionized this method, making it accessible through online platforms, live auctions, or a combination of both.  

With over 20 years of experience, Matt Corso will guide you through the intricacies of this method. He currently serves as the branch director for Kaufman Realty & Auctions in Taylorville, IL, and he has played a pivotal role in developing multiple multi-parcel bidding platforms.

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/ Wednesday september 24th

8:00 AM – 9:00 AM – Exhibitor Expo

Take this opportunity to visit with select exhibitors & service providers.  Stop by the Exhibitor Expo before class begins and take time to network and learn more about the programs, products and services designed to grow and improve your business.

ROUNDTABLE DISCUSSIONS

On Wednesday from 9:00 AM – 12:00 PM, join us for a dynamic Roundtable-style training format designed to spark meaningful conversations and shared learning.

Unlike traditional classroom sessions, roundtables are guided discussions that prioritize participation, collaboration, and real-world problem solving. You'll engage directly with fellow professionals in small-group conversations focused on key industry topics—sharing challenges, exchanging ideas, and gaining new perspectives in an open, informal setting.

This format fosters peer-to-peer learning and encourages deeper connections within the auction and real estate community. Whether you're contributing insights or listening in, these sessions are all about practical solutions and professional growth.

Topics will include:

 

  • Commercial Property Listing Strategies, Best Practices

  • The Role of AI in Auction Business Operations

  • Educating Sellers on Auction vs. Traditional Sales

  • Auction Terms & Conditions: Best Practices

  • Succession Planning: Building a Sellable Auction Business

  • Best Strategies for Implementing Staff and Agent Training

Closing Comments

Shawn Terrel & Jimmie Dean Coffey

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